Power of Electronic Newsletters

A big part of your e-Marketing strategy should be emailing your newsletters to your customers and prospects. If you have a website, then leverage it by using this low cost e-Mail marketing strategy, sometime also referred as email campaign.

E-mailing newsletters at regular frequencies keeps your company and its offerings in front of your customers, partners, suppliers and others, and helps establish product branding. It is a good way to advertise or announce new products, services and special events. It also helps you to boost traffic to your website by providing links in the Newsletter.

If you already send printed materials out to your contact list, the most immediate and measurable benefit of switching to an electronic format is a savings in time, printing and mailing costs . You will never again have to weigh the benefits of printing more materials or agonize over whether or not person X is “worthy” of the cost of sending information.

An e-Newsletter campaign consists of:

Task 1: Building Your Mailing List
You can build your own mailing list of prospects and customers by requesting surfers of your website to subscribe to it. Ask your existing customers to subscribe to the mailing list and then build on it. If you have good traffic on your website and have made it attractive for surfers to subscribe, then you can quickly build an impressive list. The mailing list is a good start to build an online customers database later.

The IRC provide the following services:

1. Create forms on your website to capture data from your subscribers and a form to unsubscribe it.
2. Create the Subscribers database (mailing list) on our server
3. A system to add more subscribers and facility to unsubscribe from the database.

Example: A subscription link is created on http://www.sipgroup.org/ to subscribe to the SIPpost, which links to a subscription form: http://www.sipgroup.org/SIPpost-signup.html to

Task 2: Publishing the Newsletter
The newsletter is an html document and is produced based on the template. Copies of newsletters are archived on your website.

The IRC provide the following services:

1. Designs the masthead using the logo of your company.
2. Newsletter is created from the content supplied by you.
3. A template is created to follow future structure and format of the newsletter.
4. Current and past issues are archived on your website.
5. The newsletter will have features, such as:

- View the newsletter in browser
- Method to unsubscribe
- facility to forward to friends and other.
These features make the email campaign unique compared to sending them out from Outlook

Archive of SIPpost can be viewed at: http://www.sipgroup.org/news/newsletterarchive.html

Task 3: E-mailing the Newsletters
The newsletter is broadcast to all current email addresses in the database. It has been found that graphical HTML newsletters get the best results, which also makes it easy for surfers to click on the links to visit your web pages. Email programs unable to receive HTML should be given optional text format. In both situations, the subscriber is also provided link to view the newsletter in a browser.

Example: To view this email as a web page, go here.

Task 4: Analyzing the Results
Finally, you need to know how successful the e-Newsletter campaign is, on a continuing basis. The IRC will provide reports outlining how many have read the newsletter, how many emails bounced or were not delivered, how many forwarded and how many unsubscribe. Using this report in conjunction with the mailing list, you can assess the interest in your products/services and increase sales.

The Internet Resource Centre (IRC) provides the above services to small businesses and not-for-profit organizations as a stand alone service or part of broader Internet services.

The cost consists of two parts:

1. Initial cost consists Building Your Mailing List/database:

1. Create forms on your website to capture data from your subscribers and a form to unsubscribe it.
2. Create the Subscribers database (mailing list) on our server
3. A system to add more subscribers and facility to unsubscribe from the database.

Fee ranges from $200 to $500, depending on the size and complexities involved.

2. Running Cost consists of producing newsletter, emailing using the database and tracking the results.

Fee ranges from $200 to $500, depending on the size and complexities involved (time and resources required ) and number of email addresses in the mailing list.

Please contact Max Haroon at 416-891-4937 or email

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Web Architect Max Haroon Ph:416-891-4937