After Getting the Web Site Up and Running – What Next?

Step 1: Get Traffic and Get High Ranking with Search Engines
Unless web site surfers know the URL of your web site, the more effective way to ensure a visit is to get them to click on your listing on search engines. The largest numbers of surfers to any web site are due to click-through from search engines. However, studies have shown that, if you are not listed on the first page of a search engine you loose traffic. Most surfers do not bother beyond the first page. Remember, there are 5 billion web pages as of last year and only 7% of them are visible. Also for chosen keywords only 10 to 30 listings are fortunate enough to be on the first page.

Step 2: Retain Your Traffic
If the surfer experiences anything negative in the website, then the visit does not last more than a few seconds. This can happen if your web site is not user friendly, has broken links, missing anchor text or is too slow to load. Still worse it might be down!!!! So key is usability and quality audit of your web site.

Step 3: Analyze your Traffic
Finally, do you know anything about your surfers – your traffic? You go to considerable expense to analyse traffic to your brick and mortar business then why not invest into analysing traffic on your web site? It is unfortunate that a majority of web sites have no tools or resources to get traffic reports and analyze them in a meaningful way for their effectiveness.

The Solution: Comprehensive Web Site Services
Many companies spend a small fortune in developing a web site but do not invest in usability, high ranking of the web site with search engines, monitoring it and performing traffic analyses. It is akin to building a business without telling anyone what it does, where it is located and not monitoring it.

For greatest results The Internet Resource Centre (IRC) provides the analysis and use tools for getting more traffic after ensuring that the web site is user friendly both for your visitors and search engines spiders.

The Internet Resource Centre (IRC) who maintains the Society of Internet Professionals (SIP) in the top position with major search engines provides the above solution under the following categories:

The service will be concluded after a pre-determined period by a final audit of the web site, recommendations of other methods of promoting the website and the web-based business.

Please contact Max Haroon at 416-891-4937 for sample reports done for SIP Web site and further details or rsvp@sipgroup.org

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Web Architect Max Haroon Ph:416-891-4937